Whitebark, Websites and branding for non-profit organisations and charities

It’s no great mystery. Things are simpler now.

Simply put, Google will read your page just like any other visitor to your site.

Gone are the days of hiding things in the page to trick google into reading it. (And if you do, Google will penalise you and rank you lower)

There are a few things you can do to help yourself get found.

Think of the search terms that people will look for. Make yourself as specific as possible. The more people there are offering the same thing, then the less chance you have of being found.

So, include exactly what you do and where you are, in your website copy.

We can help you too by adding descriptions to each page, that only Google will read, and also add alternative text to your images.

Get in touch to find out more.